Before DeJoria was a serial entrepreneur, he struggled through homelessness and worked tirelessly to help his family make ends meet. Back then, he ordered 99-cent happy hour margarita just for the complimentary chips and salsa which would be his dinner. Nowadays DeJoria is now worth about $3 billion, as a co-founder of Patrón and Paul Mitchell Systems, according to Forbes. His advice to others looking to achieve success is: "Be prepared for a lot of rejection, because you are going to get it. If you are prepared for it, it's not going to hurt you as much." He also explains that it takes persistence. “Be just as enthusiastic on door 101 if 100 have been closed in your face. Eventually you're going to do it." Long before Dejoria found success with Paul Mitchell Systems he had plenty of failed ventures, yet he never let the failures stop him.
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