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Impact investing to make a social difference is on the rise:

Impact investments aim to produce a social or environmental benefit, as well as a profit. It’s where “pension funds, unions, non-profit foundations and individuals place a portion of their investment dollars into funds that promise to make a quantifiable social impact, as well as a financial return.” There is now at least $114 billion worth of impact investing assets under management, comparing to $50 billion in 2010. Foundations such as Kelloggs, and big banks like Goldman Sachs and JP Morgan have created funds and devoted a portion of their portfolios into impact investing. As Millennials get older and wealthier, there will be an even greater push for impact investing; "millennials are by far the most active in evaluating these strategies," according to the U.S. Trust Insights on Wealth and Worth report. "socially and environmentally oriented investments" will become mainstream "as millennial incomes continue to rise and the generation inherits a massive transfer of wealth from the baby boomers over the next few decades." According to GIIN, housing programs investments are most popular, with about $25 billion, followed by energy projects totaling $19 billion and micro finance at $14 billion.


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